Kore.ai, a conversational AI software company, announced its partnership with Mashreq Bank, one of the financial institutions in the UAE, to enhance digital engagement and support for customers through conversational AI. Mashreq will use Kore’s BankAssist virtual assistant product to provide personalised self-service and enable faster resolution of customer queries in both Arabic and English.
The partnership will enable Mashreq’s over half a million retail banking customers to use their voice or text in the communication channel of their choice to perform over 100 retail banking transactions. This will enable the bank’s customer service team to spend more time with customers on advanced interactions, making Mashreq’s service even more personalized.
Source: IBS intelligence