Our Success Comes From Our Dna
We talked to Sanaa Drissi Alami, Director of Trade Finance, FI & Correspondent Banking Head of International Group Attijariwafa Bank, about Attijariwafa Bank’s place in Morocco’s banking ecosystem and relations with Turkey.
Morocco-based Attijariwafa Bank continues its banking activities with a giant staff operating in 25 countries. We talked to Sanaa Drissi Alami, Head of Trade Finance, FI & Correspondent Banking, about Attijariwafa Bank’s place in Morocco’s banking ecosystem and relations with Turkey.
WITH YOUR INTERNATIONAL BANKING MODEL AND BRANCHES ALL AROUND AFRICA, YOU ARE THE LEADING AND BIGGEST COMMERCIAL BANK IN MOROCCO. ALSO, AS ATTIJARIWAFA BANK, YOU HAVE A LARGE FAMILY WITH 20 125 EMPLOYEES ACROSS 25 COUNTRIES. WHAT DO YOU THINK IS THE SECRET TO YOUR SUCCESS?
This Centenary bank’s success is due to its international DNA, its universal business model, and the vision of its shareholders towards the African continent, addressing all type of customers through 3 main business lines, Retail, CIB and Financial Services. Also, its innovative and diversified banking solutions, having footprints in 25 countries from which 15 are in Africa. Also, the bank knew how to work on opportunities, until reaching the position of first African banking group (outsideSA)in less than 15 years of internationalization. It is effective success for the world as well as for our customers and partners who “believe in us.”
A SUBSIDIARY OF ATTIJARIWAFA BANK, BANK ASSAFA STANDS OUT WITH ITS HUGE NETWORK IN MOROCCO AND ITS EXPERTISE IN PARTICIPATION FINANCE PRODUCTS. COULD YOU GIVE INFORMATION ABOUT YOUR INSTITUTION’S PLACE IN THE COUNTRY’S FINANCIAL SYSTEM?
Launched in 2010 at the initiative of Attijariwafa bank, Dar Assafaa was the first participative window in the Moroccan market. Progressively Dar Assafaa created the milestone of participative financing, and was in close relation with Bank Al Maghrib and the Oulema’s board of Governors, until the promulgation in 2017 of the 33/01 Law. Until that time, it contributed to building the necessary regulatory and operational ecosystem for Moroccan participation finance. With the Law in 2017, Dar Assafaa turned into Assafa Bank and naturally confirmed its leading position among 8 newcomers, with massive market shares: by end of June 2020 ,32% of total deposits ,36% of total financing, and 26% of whole country network with 40 branches in all the country.
COULD YOU PLEASE EVALUATE YOUR RELATIONSHIP BETWEEN BOTH TURKISH BANKS AND TURKISH PARTICIPATION BANKS?
Mainly built on mutual confidence, our relation successful- ly crossed the historical and structural events that impact- ed both banking systems, and never broke. The progressive mutual knowledge and the successive challenges brought Attijariwafa bank at the level of market maker in the cross relation with Turkey, with Turkish banks as much as with Turkish Participation Banks. Our business relation was and still very concentrated on international guarantees, foreign trade finance and bank’s loan syndication.
Working closely with the Turkish banks for so many years, has been very stimulating and challenging. Banks are very dynamic, competitive and fast growing with a very improved level of resilience and innovation.
Director of TF, FI &CB of Head of International Group Attijariwafa Bank Sanaa Drissi Alami