Our Route Is Digital, Our Focus Is People

MAGAZINE 01.02.2022, 13:21 03.02.2022, 11:16
Our Route Is Digital, Our Focus Is People

By transferring many of the services we provide to our customers to digital well before the coronavirus epidemic, we designed our branches as areas that assist financial processes and conduct customer relations. We have noticed and continue to notice the benefits of this transformation, which our branches entered a long time ago, in the current pandemic process.

The pandemic process has confirmed the significance of our steps and our path in the digital field. In this context, we will continue to develop our digital projects that will facilitate the financial transactions of our customers who use our existing digital channels and who have just started using these channels, and we will continue to invest in this area.

In line with our 2025 strategic goals, we focus on the three following points in the field of digital transformation: Increasing customer experience and satisfaction with the implementation of customer-centred structures, increased efficiency with the effective use of digital technologies in processes, establishing infrastructures that will enable data-based proactive action from marketing to finance, thanks to the effective use of data. In line with these priorities, we move forward on the digital transformation path without compromising the understanding of "our route is digital, our focus is people".

Kuveyt Türk Strategy and Innovation Group Director and Lonca Board Member - Dr. Selman Ortaköy

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